Litmus Health

Branding a Medical Data Company

I created the logo and branding system for Litmus, a medical data company whose tagline is "The answers we need are everywhere around us."

The concept was a logo that was built from smaller pieces, like streams of data revealing a larger truth. I tinkered with ideas of cascading numbers alla 1990's Matrix, morse code and other data points inspired visuals to create a logo that is at once simple and robust, but rich in detail.

As part of the brand development I also led the website design, print collateral and even some snazzy hoodies. 

Credits
Client: Litmus Health
Design: Judith Uzcategui-Fall
Agency: Jones-Dilworth, Inc.

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