The Leadership Challenge

Brand Expansion and Art Direction for a Trusted Leadership Assessment Brand

I lead the design for Wiley's The Leadership Challenge brand marketing materials which include print, web and social.
I was also the lead Art Director for The Leadership Challenge's new website, which launched in Jan 2025. The website design has five rotating hero images, one for each of The Five Practices® of leadership that are so integral to the assessment.

JU_Portfolio_plus
JU_Portfolio_1
TLC_Social_Post@2x-100
Group 875_2x
Group 876_2x
Group 873_2x
Group 874_2x
TLC_EnableOtherstoAct_02
TLC_ModeltheWay_01
TLC_EncouragetheHeart_02
TLC_EnableOtherstoAct_01
TLC_InspireaSharedVision_01
TLC_ChallengetheProcess_02
TLC_EncouragetheHeart_01
TLC_ChallengetheProcess_01
TLC_InspireaSharedVision_02
TLC_ModeltheWay_02
Desktop – V6

Credits
Client: The Leadership Challenge, Wiley
Art Direction: Judith Uzcategui, Wiley
Design Agency: Humdinger


 

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